UGC on Influentials

Yes! You can now verify yourself as a UGC creator on the Influentials platform and collaborate in UGC campaigns. In this article, you'll find more information about the process and how to get started.

How to be a verified UGC Creator on Influentials

First things first: how to become a UGC creator on Influentials. It's very simple. All you need to do is go to your social settings and enable the UGC Channel. That's it, easy right?
However, in order to see if you are qualified to be a UGC creator we will ask you to provide us 3 examples of UGC content. So make sure to send us the best of your portfolio.

Participate in UGC Campaigns on Influentials

Applying for UGC campaigns will be no different than any other type of campaign on Influentials. The only difference is that reach doesn't matter. You don't need to have 1.000 followers in order to participate in UGC campaigns like you normally do.
Also completing the UGC campaign is different. All you need to do is upload the content and you're done. No need to fill in any statistics or anything. Super easy again!

How to become a UGC creator

Anyone with a decent smartphone or camera can become a UGC creator. You don’t need a bunch of followers or professional video editing skills.

That’s the beauty of UGC — the more authentic and natural the content is, the better.

Step 1: Figure out your filming setup

You can shoot UGC almost anywhere — at home, outside, or in a store (as long as there isn’t too much background noise). Many UGC creators create content in the comforts of their homes, where they can perfect their filming setup.

In terms of equipment, you only need a phone with a decent camera and a tripod to stabilize your phone for product shots.

Some optional upgrades:

Ring light: Useful for closeups of your face and filming at night or in darker rooms.
Lavalier mic: Plugs into your phone’s audio jack and improves the quality of your recorded audio. Alternatively, you can also use the mic on a pair of wired headphones.
Backdrops: You can get creative here – paper, fabric, and construction materials all can serve as backdrops.
Props: Varies depending on the product, but find props that match the lifestyle or use cases of the product you’re showcasing.

Step 2: Build your UGC portfolio

Ah, the old chicken-and-egg dilemma: To create UGC content, you need products. However, brands will only send you products once you have a portfolio. So, how do you get started?

The answer: Make content for free featuring your favorite products. You don’t need permission from brands as long as you don’t portray it as a paid deal/sponsored content if you choose to post it.

There are several common types of UGC content:

Unboxing. Opening a new product’s packaging and revealing all the contents. You can narrate the functions of the included pieces and how to use them.

Review/testimonial. Giving your honest opinion on a product and how it works. UGC testimonials are different from other product reviews in that they should be short and not as in-depth, perhaps only focusing on one aspect instead of the whole product.

How to/use cases. Demonstrating how you use the product. These can be more lifestyle-focused videos, showing how you naturally use the product during your daily life, or more tutorial-style videos.

Step 3: Practice your editing skills

Once you’ve recorded your clip(s), the next step is to edit them. The typical length for UGC videos is 15-60 seconds.

Editing videos can be tricky to learn, but luckily there are many apps to make it easier. Two of the most popular apps are CapCut and InShot. The in-app editors within TikTok and Instagram are also quite user-friendly and have many of the same features as third-party apps.

If you’re creating UGC for TikTok, here are 15 tips on how to edit your videos.

Pro tip: Practice, practice, practice! There is no shortcut to becoming good at video editing. The more you get used to the tools, the quicker you’ll get. We recommend incorporating TikTok trends into your UGC videos to make them more engaging.